Red Letter Games

When Dave Brandon fired Rich Rod, he laid out his measures for evaluating coaches. One of those measures was the coach’s record in “red letter games.”

“If you want to be successful at Michigan, you better win more than your share of those ‘red-letter games.’”

Brandon identified the follow opponents as red letter games*:

Notre DameWisconsin
Michigan StatePenn State
IowaOhio
Any Bowl Opponents 

*Nebraska wasn’t in the conference at the time he made his comments but I can guarantee they would have been included in the list of schools if they were.Brady Hoke

Michigan has yet to play its bowl game but Brady Hoke’s 3 year record in "red letter games”, including Nebraska, stands at 7-11 (3-9 the over the last 2 seasons). Now that’s certainly better than the 3-15 record posted by Rodriguez but significantly below Brandon’s standard. As we sit at the end of year 3, the measures of success move from individual season analysis to multi-year, trend analysis.

Does that mean it’s time to fire Hoke? Not necessarily, and based on Brandon’s press release earlier in the week it does not sound like that’s going to happen anytime soon. What it does mean is that Brady Hoke, and by extension Michigan, is failing at one of the key trend measures in evaluating success.

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