We have officially entered the put up or shut up phase of Brady Hoke’s tenure. This season, which started with so much promise, ended Saturday with more questions than answers. We are left to pick up the pieces of another disappointing 4+ loss campaign, and while the team is largely young (how many times have we heard that the past 5 years???) an offensive line that has been destroyed much of the year, loses its best two players. A receiving corps loses two of its top three receivers. Like his play or not, you lose your top RB in terms of yards in Fitz Touissant.
While I’m not a “call sports radio and demand my coach be fired” kind of guy, I believe in excellence for my Alma mater. Both on and off the field. When Dave Brandon completed his “process”, he hired Brady Hoke, and paraded him in front of the world. Told us how he had the man that would lead Michigan for the foreseeable future. Brady stands up, talks about how he would have walked here, how Michigan is an elite job and an elite program. I mean, this is “Michigan, Fergodsakes.” And while he is right, that it is a program that has an elite history, this program is as far from being elite as any teams in the B1G not named OSU or MSU. But no season ticket holder will argue that they don’t pay like it’s an elite program. And pricing goes up most every year. Even though most fans won’t see an increase in their ticket pricing this year, the 60% or so of them who first got a PSL this year, will get the full rate in 2014 (double what this year’s was).
Now I love Brady Hoke, mind you. Most anyone would send their sons to play for him, merely because there are few who have the integrity that Brady does (which is becoming rarer in college football). But outside of the offensive line, few can argue that Rich Rodriguez left the cupboard far more full than when he found it, in spite of his obvious issues. Take away a 2011 season where seemingly everything fell Brady’s way, fans have been left holding the bag. A schedule where most all of their difficult games are on the road next year doesn’t bode too well. It’s time for the staff AND David Brandon to be held accountable. 8-4 and 7-5 are becoming the norm and not the exception. With annual schedules including the likes of UCONN, Akron and CMU on it, 9 wins should be the floor, not the ceiling most years. Michigan is in jeopardy of losing a generation of fans, which in terms of what’s important to the AD, a generation of future donors. Al Glick and Steve Ross won’t live forever, you know. It’s time to put up or shut up in 2014. And that starts today.